Dubai-based brand identity designer, Ukrainian at heart, who is slightly obsessed with the idea that every business has a visual language waiting to be discovered.
I graduated in graphic design and spent years sharpening my craft. I have learned how to make brands look beautiful and how to make them work. It's about how design earns trust, why some brands stick and others fade, what it actually takes to translate a brand's story into something a stranger instantly connects with.
I always listen first. You tell me your story, your values, your quirks, and the things you wish people already knew about your business. Then I dive into researching, strategising, building a visual direction that captures the essence of your brand and translates it into something your audience feels before they even read a word.
I'm Vika,
let’s get acquainted
let me tell you a little bit about how I got here.
Hello,
cohesion
storytelling
personality
SaltBorn Philosophy
This is how magic happens around here
It all starts with you!
Brand strategy & concept creation.
Refinement & launch!
After you fill in the application form and set up your discovery meeting we have a introductory online/in person meeting. I take this phase very seriously as this is the most crucial time to understand if we are perfect fit for each other. This is also an excellent opportunity for me to identify how I can serve you to the best of my abilities. Moving forward I will send you tailored proposal followed by an organized and on-boarding process.
Collaborating together we will analyze your brand’s purpose, target customers, and market you are in. This valuable step is the most solid foundation for your future successful brand. It will be my starting point to develop bespoke visuals for your brand identity. We want to make sure your people connect with it on emotional level, building up genuine trust and ultimate profit.
This is for you to give me an honest and purposeful feedback. Having your brand strategy in mind we may go trough possible adjustments to make sure your brand tells a cohesive story. Once you approve the concept it’s time for your brand to see the wide world and start winning the hearts of your tribe! For smooth launch, you will receive an organized files package. In addition to that I will also hand you over with brand style guide to ensure consistency when you show up on various platforms.
client application
Step three
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Step one
