Building a website seems like an enormous task at the beginning. I am not even talking about coding and other intricate details. A good website always starts with planning and aligned content. A good website design uses all the components of your brand in a strategic way. It guides your audience, it narrates your story, and it helps them to align with what you are saying. Here I summarize three basics you should figure out before stepping into the web design process.

Web pages and navigation

When creating a website, it is important to start by considering what you want to include. This involves thinking about the different pages you will need, such as the home page, about page, contact form, product pages, and blog. You may also need to create additional pages to categorize your products or services. Throughout the process, it’s essential to keep your visitors’ journey in mind and ensure that your website is easy to navigate and understand. 

Website copy

Once you have your pages set up, it’s time to focus on your content. Before creating any content, it’s essential to think about your visitors’ needs and what kind of story you want to tell. Your copywriting should also be aligned with your brand and easy to digest. Once your visitors are interested, they will want to learn more about your product or service. Your copywriting should be tailored to your audience in a way that makes them feel like it’s all about them. Including plenty of call-to-action buttons throughout your website helps your customers make a choice as soon as they have an impulse to do it.

Photography, images, and infographics

Professional photos can be a great way to show that you take your brand seriously and reinforce your message. They are your way of saying: I am here for you. Photography is a fantastic tool for showcasing your products or services, connecting to your audience, and building an emotional bond with them. Infographics and icons are another great asset that adds to the visual appeal of your website. They promote a better understanding of your brand and your offer. Infographics also help with making your website accessible and inclusive.

The final thoughts

Finally, it’s always a good idea to research what others in your industry are doing. This is not to copy, but to gather ideas. I know that it may be overwhelming. It’s not easy to have an idea of how it all will come together in the end. A web designer’s job is not only to lay out all the components but also to help guide your customers through the journey of decision-making. Strategic website design helps you tell the story your people want to hear, and it leads them toward grasping how your brand will change them. As a web designer, I am here to do that for you. If you are ready to get started, submit your application here.