I am sure you use the web and social media to engage with your audience and earn customer trust. The Internet is your best friend for gaining visibility and traction. You invite your people to your beautiful story and promise them a meaningful change. This relationship is built on connection and affiliation.

In a global online world, where your customers can’t even touch or experience your products and services, being trusted is priceless. Customer trust is based on your brand consistency, messaging, intention, sincerity, and community feedback. The more trust your brand generates, the stronger it connects with its customers. It affects your business profoundly, starting with its reputation and ending with profits.

If customer trust is so important, how does your brand earn it? Here are some tips:

Humanize your brand

Make the tone of your brand’s voice personal, approachable, and engaging. Share your brand’s BTS and its journey. Use the words and phrases that your audience uses when expressing themselves. Your people are likelier to trust your brand if it speaks like a human. Publish your photos on your socials and website to show that there is the same imperfect person behind the brand as your audience.

Send meaningful signals to the right audience

Your logo is a symbol. The way it is designed helps you attract a specific audience. The way your logo looks goes far deeper than your brand’s archetype. It is about who your customers are and what makes meaning for them. It is one of the reasons why choosing the people you strive to serve is so important. The same signal can mean different things to different people.

Be consistent with your visual presence

When your customers continuously see the same visuals and messaging, they build a connection with your brand. They remember what they rehearse. Build your brand identity and hold on to it for as long as possible. Being consistently active on your socials, website, e-mails, and podcasts reminds your people that you are there for them.

Inspire a sense of belonging and affiliation

Humans are highly social beings. We love to be a part of a group that shares our values and beliefs. Communicating that they belong when they engage with your brand and affiliate with it and others like them helps fulfill this social need.

Build your strategy on intent and transparency

Tell your tribe that your brand genuinely serves them with intention. It is truly capable of changing them and their lives for the better. Invite them to share their feedback, making them a part of your brand’s success. Focus more on offering resources that actually help your audience. Being generous attracts people and makes your brand a valuable member of their trusted circle.

Being a trusted member is invaluable in an environment based on connection. Engage the right audience, be there for them, share the behind-the-scenes, and build a community around your brand to help you develop its reputation. Schedule a call if you want to discuss your brand’s strategy more deeply. It can be the beginning of a solution-driven conversation.