COSMEDIX is permanent makeup products supplier and education company, committed to deliver the highest quality permanent make-up to the UAE market. The founder, Barbara, is on a mission to serve women and give them the opportunity to gain access to the best permanent make-up products out there through her reputable partners in the beauty industry.
COSMEDIX is all about “quality, which has not to be compromised”. It matters to her as she is deeply concerned about poor performing inks and tools, that can damage women’s skin and emotional wellbeing. Hence it is important to spread awareness about innovative quality products and invite women to “reflect themselves in the best way possible”
All capital letters in the logo are used to give it professional and strong feel as well as to address commitment and reliability. Particular attention goes to customized letter “M“: although the uppercase letters are usually strong, this letter is rather feminine. It is also designed to refer to permanent makeup artist’s tool with a “drop“ of pigment as they apply it. Down the line it can also be referred as cosmetic product being squeezed from the tube.
With this line based and Art Deco inspired mark, the “drop of pigment” story continues. It is designed to display the form of art that permanent make-up artistry is. COSMEDIX, as a committed professional makeup products supplier, helps create art without compromising the quality. The mark also empathizes “golden ratio“, which is very important to COSMEDIX founder, Barbara. It is in perfect symmetry and alignment. The “drop” of pigment
“lines”: product applied
creating symmetry (golden ratio Phi),
artistry, and creativity.
Logo anatomy
