COMPLIMENT was born in Ukraine. This edible bouquets brand grew exponentially over the past few years and the founder needed brand identity system to reflect the level of artistry, service, and warmth she provided her customers with.
The project objective focused on helping the founder to show up with purpose and conviction, consistently.
We achieved this with the robust and responsive logo suite, distinctive feminine color palette, aligned typography system, and supporting social media styling. The brand was able to reinforce its credibility, values, and professionalism. It was able to stand out on the market as a homegrown warmhearted brand.
Logo concept
The brief for this project was to create warm, feminine, and clean brand mark for the food florist. I was inspired by almonds inside their shells. This was the first piece of food my client used to create beautiful and useful food compositions for gifting.
The almonds are assembled together so that there are five petals on each side representing hands and suggesting handmade soulful edible bouquets.
The handmade feel is further reinforced with the slight rawness of the brand mark, which was the most exciting design decision for my client. I used ProCreate brushes and pastels to achieve this effect.
COMPLIMENT is the prime example of the storytelling approach I use in my process. We always anchor the brand in distinctive story to differentiate the brand on the market.
Logo suite
